The Copywriter's Pocket Book - For Digital Marketers
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The Copywriter’s Pocket Book (For Digital Marketers)

The Copywriter’s Pocket Book (For Digital Marketers) is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers; even entrepreneurs and brand managers. It reveals the basics of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.

This book has been written for the busy executive who does not have time to read a 200-page book on how to write convincing copy.

This is what you will learn in this guide:

  • Basics of Copywriting
  • Headline Essentials
  • USP vs ESP
  • Call To Action
  • Handling Objections
  • Mistakes to Avoid
  • Swipe Files
  • And much more…

This eBook has 19 pages.

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